Corporate Social Responsibility: Adoption of Green Marketing by Hotel Industry

Green Marketing: Solving Dual Purpose of Marketing and Corporate Social Responsibility

Corporate and social responsibility are continuously competing to share a common platform to address a new form of green consumerism that the eco-educated millennial generation can appreciate. Green marketing acts as bridge connecting the corporate, environment and consumers. Business organizations have begun to respond to social expectations of consumers by opting for holistic environmental st...

green marketing: solving dual purpose of marketing and corporate social responsibility

corporate and social responsibility are continuously competing to share a common platform to address a new form of green consumerism that the eco-educated millennial generation can appreciate. green marketing acts as bridge connecting the corporate, environment and consumers. business organizations have begun to respond to social expectations of consumers by opting for holistic environmental st...

Corporate Social Responsibility: Perspectives of Hotel Frontline Employees

The Adoption of Green Information Technology and Information Systems: an Evidence from Corporate Social Responsibility

Over the last decade, an increasing number of firms are undertaking actions to cut their environmental impact. As information technology and information systems have permeated most business activities, they offer an important opportunity to solve the ecological problems. Green information technology and information systems (ITIS) has become one of the latest considerations to reduce energy cons...

An Ethical Framework for the Marketing of Corporate Social Responsibility

Purpose The purpose of this paper is to develop an ethical framework for the marketing of corporate social responsibility. Methods The approach is a conceptual one based on virtue ethics and on the corporate identity literature. Furthermore, empirical research results are used to describe the opportunities and pitfalls of using marketing communication tools in the strategy of building a virtuou...